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May 20, 2026
In this episode of Dynamics Corner, Kris and Brad interview Lisa Cole, Chief Marketing and AI Officer at 2X and author of Brain Gravity and The Limitless CMO. Lisa shares insights essential for business leaders, marketers, and partners. She highlights that 85% of buyers have already selected their finalist list before speaking to a representative, and over 90% choose the company already in the top position. To reach this shortlist, Lisa recommends building digital mass by creating valuable, disc...