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Welcome everyone to another episode of Dynamics Corner, the podcast where we dive deep into all things Microsoft Dynamics and its roadmap.
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Whether you're a seasoned expert or just starting your journey into the world of Dynamics 365, this is your place to gain insights, learn new tricks and hear from industry experts.
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I'm your co-host, chris.
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And this is Brad.
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This episode is recorded on May 21st 2024.
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Chris, chris, chris, you said roadmap.
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We all need a roadmap.
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You said roadmap but it makes me think.
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Do you remember when you were driving, or have you ever driven with a like a paper map?
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Oh my gosh, with a paper map?
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Oh my gosh.
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Yes, A map quest.
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Now everybody has a GPS.
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Remember map quest?
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I talked with my son and others and they grew up with the phone and a map.
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I don't think they understood what it was like to have to print out directions or to use a map book when you're driving down the street.
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It's just amazing how technology has changed and how some of the old technologies have forgotten.
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You couldn't even figure out what the traffic was Like.
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It's just a piece of paper expecting like oh, I'm going to make it this time Exactly.
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and you would just go yes, now it talks to you, now it reroutes you, now it does everything.
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Yes.
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You say roadmap?
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That's what it makes me think of.
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And, speaking of roadmaps, today we had the opportunity to speak with Yannick Balser about what goes into the Business Central application roadmap, what goes into Business Central we talked about so much, and also some amazing growth opportunities and strategies for prospects, customers and partners.
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Good afternoon, how are?
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you doing, I am doing fine, and you guys?
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Not too bad, doing very well, very well, thank you, thank you.
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Good morning to Christopher.
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I guess it is.
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It looks really dark there it is it's morning Six in the morning, oh okay, okay, too bad, and you don't have jet lag, like I have from Asia.
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So you know, no, certainly not, not from you guys.
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No, that must be a big change, although we went to DynamicsCon live last week.
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Okay.
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And for me that was a two hour time difference and that hurts.
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And just talk with me like I know you went to asia, so what's the difference for you with asia?
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asia is five hours, so you know a little more.
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Um, as I say, you know I hate to not hate, but you know I don't like to go.
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You know east, because that's I can't accommodate when I go.
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You know I hate to not hate, but you know I don't like to go.
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You know east, because that's I can't accommodate.
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When I go west, you know to US, I love it, that's where I'm Superman in the morning.
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So you know I actually went home.
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So now I went west, you could say, and that's of course great, because I was up early this morning and thought I was even in the office after my exercise at seven here in the office the morning, and thought I was even in the office after my exercise at seven here in the office the first thing they do.
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They had a fault in the fire alarm, so we all had to walk to the street and I was here ready to work and I ended up on the street this morning.
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So, anyway, yeah, that's what happens.
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That's what happens.
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Yes, no, the time difference affects me because then we went to directions in North America, which was three hours for me, because this year the conferences are towards the West Coast and, like you, I'm Superman in the morning, but when everybody wants to go to eat dinner at seven in the evening or 1900, it's crash.
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It's my bedtime.
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So it's a little it's a little difficult.
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So it's a little difficult, and then I think it takes.
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I try to stay on the schedule, but after a few days you become acclimated to the local time because of the sun.
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So then when you come back that's where the whole jet lag comes in.
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You get a little sleepier, a little off, as you can say how was the conference?
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conference.
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So so I just want to did we start already.
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Is are we live are we?
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yeah, yeah, always okay it's, it's rocking okay I?
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just wanted to know if this was like a small trip into this.
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No, okay.
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So uh, conference was, uh was great.
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I mean, uh, in asia we had 500 partners, a little more than last year.
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So I mean I love, you know I like all the events.
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But Asia is great in the sense that you know it's a smaller audience so you know it's not as busy, you don't run around crazy and have, you know, all kind of sessions on top of each other.
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You know you're a little more in control there and I mean the appetite for a business central is the same as the sessions on top of each other.
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You know you're a little more in control there and I mean the appetite for a business central is the same as the other conferences as well.
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It's just huge and there's, you know, a lot of growth in Asia.
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So it's a matter of you know just us, yeah, getting to both more partners, more capacity out there, and we'll rock like you rock like we do in the rest of the world, so to speak.
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Well, the product is growing, at least from what I can see here in the US, and also now with that wonderful thing they call the Internet, you have to take it for what it's worth, but you get to see visibility into other countries and just from the communications that you have you can see that the product's taking off.
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So you mentioned there's 500 partners.
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How many attendees does that equate to, I know, in directions North America?
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I think we had 1,300.
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No, so when I say 500 partners, I mean like there were 500 attendees there.
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Okay, you know.
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So that's what it is.
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How many partners that would I mean, like you know, unique partners?
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I'm not really sure.
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The number was there on a slide.
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Of course, some said you know more and some just one, but in total we had 500 people there 500 is a good number.
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It's an intimate group because it gives you the opportunity to speak with more people.
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That's as Chris had mentioned.
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You get more time with more people.
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That's as chris had mentioned, you get more time with individuals.
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One thing I a curiosity, just not to spend too much time on the conference is the message the same?
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So yeah, at each conference?
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Is there how different?
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We had directions north america approximately maybe a month ago, and so now here we are, a month later.
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Is there a cycle for these conferences or is the messaging rather similar now that 2024 wave one was released?
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So that's a super question.
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So I would say, in most cases it's the same message we actually do.
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And the great thing about Asia coming after the North American one is we, you know, in my case, doing, you know, keynote day one and so on is that we, you know, have already rehearsed that or not even rehearsed.
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We've already given that in North America.
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So, going to Asia, I mean, if people go to both, they will, you know, some will be disappointed if they expect a completely different show, because for us, a lot of it is, of course, a replay of what we did in North America.
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Of course, if there is, you know, we're, of course, looking at what's happening in the region.
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So, opening-wise, satya was just, you know, traveling Asia the week before we came there.
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We can't take the you know and say it's due to us, unfortunately not.
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We can't take the you know and say it's due to us, unfortunately not.
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But he was there.
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And there's been a lot of communication in the media about the investment Microsoft is doing in the Asia region.
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So of course we referenced that.
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It doesn't make sense to, you know, go on stage and not just be silent, because there's actually, you know, we're building data centers in most of the countries there we're investing in, you know, skilling of people.
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I mean it's billions and billions of dollars.
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That was basically committed, you know, from Indonesia to Malaysia, to Thailand, singapore, you know, yeah, and I could give Vietnam, you know, just going on with the countries.
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So I'm sorry for not mentioning all of them if there are some international listeners here, but it was just a huge, huge commitment.
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So of course that's changed from an opening perspective.
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And then another thing is in this business, you know, things move so fast.
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So the news we had in North America I mean, there are new, you could say, things and new updates to our release, even, you know, a month later.
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So one of the things we had in Asia and announced there was our new set of Power BI reports that we will be releasing, first in private preview and then we will release it, you know, ga, in October.
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So we had some mock-ups of what that actually is, full embedded experience in Business Central for the power behind.
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So that was not North America, because we first have finalized the plans after coming back.
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That's how fast it is.
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So no show is the same.
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I have to say it's not like going seeing, you know a rock concert and you'll say, oh, it's the same set list you know.
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For that we will always have, you know, a new tune to play, because this world is changing so fast that's true.
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It's only about a month difference.
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Right like that, you have a brand new announcement which we just missed in north america.
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We had to see it through Twitter.
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Yes, yes, thankful for Twitter and the internet, because we were able to see the screenshots of the preview.
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I try to keep up with it, as you had mentioned, and in this space, I feel as if you go to sleep for 24 hours.
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The world would be completely different.
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So you have to sleep in smaller chunks, to sleep in in smaller chunks every time we speak with someone from your office.
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I'm just feel like I have to go visit because I really enjoy the legos.
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Yeah, it was such a nice touch.
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It makes me want to have a set of legos here for me to play with yeah, yeah to get creative and promote thought I was actually thinking when I looked at my background in this meeting room, which is our, you know, yeah, lego creative room, I was just thinking having titanic over my head is probably you know, not maybe the best sign I hope we'll get through this without me saying something that later will be used against me or whatever will be happening here.
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But you know, yeah, we have whatever you could see.
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We even have, like let me see, yeah, the Eiffel.
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Tower is there and, by the way, now for people that haven't been here.
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I can see the lightning is a little bad, but you can see your A3M there and yes, and then, of course, you know all the different kinds of small Lego.
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It's amazing To go to Directions EMEA.
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I want to go to the Microsoft office.
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You should come, Brad and Christopher.
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I will put it on my list, we'd like to thank you for taking the time to speak with us this morning.
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We know that you have a busy schedule and time is extremely valuable, and there's several things that we wanted to talk about.
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You know, as far as the application roadmap, some growth opportunities as well as strategies.
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But before we get into that conversation, would you mind telling everyone who's listening, who may not know, which I don't know who?
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That would be a little bit about yourself.
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Sure, I can definitely do that.
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And no, I do not know.
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Thank you, everybody knows me, but you know.
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So that is always a good start.
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Who are we listening to here?
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So yeah, I mean the name is there, yannick Bowset, and all people always ask me so how do you pronounce that?
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And I would say it depends on where we are in the world.
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So you know, feel free, when you address me, to say it the way you say it in the world, because that's just how it is.
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So, what I've been, it's actually 31 years ago.
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I walked through the doors of what was called Navision actually in the old days.
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I mean that was, you know, we're basically the foundation for Business Central.
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So 31 years ago I started actually, and even you know some people here around they get a shock when I said I was doing development.
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They think did you really touch the code?
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Yes, I did.
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I started as a programmer for localization so had different countries where I did the you know, bat, sales tax, gst and so on, and did that for quite some years of the Windows version actually.
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And, yeah, been through all the time.
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I mean took actually also a job in Asia for some years running.
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The Malaysian office started in the Singapore office, then later set up and part of setting up the sales office there, so doing sales as well.
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And then I transitioned back to Denmark just after Microsoft bought Navision in 2002.
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And so that also means that what is it 22 years in Microsoft by now and what I do now just coming to that was long intro, by the way, but what I do now is I'm responsible for the team that defines what goes into the application.
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So that actually is called in Microsoft a product management team.
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So I am what we title-wise call a group product manager.
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So you know having this group of great product managers.
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So if we look at my team, I have one, you know.
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I have some persons responsible for finance.
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I have some for a supply chain, what we put into the supply chain area.
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Also people looking after what do we do with the, for example, the power platform, what integrations do we need to build?
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I have people also looking into what do we do with the other Dynamics 365 products, also looking into what do we do with the other Dynamics 365 products.
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I have also people looking after what do we do in terms of the localizations that are, you know, delivered by Microsoft.
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We have 21 country localizations, so we need to stay on top of what's actually changing in the world.
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And oh my, there's a lot of you know things changing in the world right now when we talk about requirements and so on.
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We could have a whole chapter on that.
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You should invite my guy that actually runs that, alexander Totowich, at some point.
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He could spend hours on telling you how the world is changing, getting more electronic, how it's being mandated from the different countries, different countries Anyway.
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So you could say, basically setting this strategy for what are we going to invest in product-wise over the coming years?
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And these days you probably guess what it is we are looking at, but that's co-pilot.
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That's where a lot of our investments go.
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So yeah, just finishing off, I've been here, I would say almost on all kinds of roles you could do in this business.
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I haven't run it yet, but that's all fine, I love what I'm doing.
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I love, you know, basically being part of defining what's going to happen in the future.
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That's my job, my team's job, that's amazing.
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That sounds like a lot and it is extremely important.
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I would say even more so, with it sounding about the responsibility that you have to enjoy what you do because of the time that you invest in it.
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So, as a group product manager that determines what goes into the product I'm assuming it's also defining the product roadmap and you had mentioned you have individual talented members of your team that assist with determining what goes into it.
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How do you determine what goes into the product roadmap?
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We had just spoken about how the world changes so rapidly.
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You mentioned with localizations.
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We were talking about news between conferences.
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I see the product roadmaps that you release at the conferences we're talking.
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You know the investments for right now it's 2024, wave 2, which is six months from now approximately.
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How do you determine what is going to be, what is going to be the focus or work done for the next six months, or the wave, in such a dynamic world?
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You know what I think, what I would love to answer here.
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I will answer it, but what I would love to is give you the link to the book, because it's actually a long answer and it's worth a book.
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So to say how we do that and there's probably plenty of product management books.
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But the reason why I say that is there are so many nuances to it.
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I mean, first of all, it starts with the customers customers already using the product, getting a lot of feedback from them.
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But I can't just say that's all we do, because it will be a really slim book.
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There's many ways how you talk to customers.
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Of course, we have the benefit of as you know, like yourself, you know the great network of partners that you know actually deliver business.
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So we also get a lot of input from the partners that have spoken to many customers, from the partners that have spoken to many customers.
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So that's, you know, you could say, one place of you know, a great source for this.
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But then, of course, there's the market trends.
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I mean no customer asked us or asked us, you know, for Copilot before Copilot was there, you know, or at least no customer asked us for AI before AI was there.
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So it's also about for any product manager, of course, you know, following the industry we talk a lot to also analysts that also look into the future.
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Microsoft internally have a great drive of coming up in different teams with new ideas Our research and department team not only ourselves in terms of R&D, but also in other groups.
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We also, of course, get feedback from there what's the trends, what's going on, what's being invested in, and we go and explore does that fit to an S&P market?
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Because that's, of course, what you have to remember.
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Business Central is focused on the S&P market, so not everything that necessarily happens, you know, day one in a large enterprise is applicable for S&P.
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However, over time we often see what you know enterprises would adopt also has a big influence.
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What's going to happen in the S&P space?
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Let me take one example.
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You know sustainability reporting.
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It's a mandate in many countries right now EU.
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You have to report.
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You know your emissions of, you know of gases and whatever, and those requirements are being put on the large companies.
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But they will ask their suppliers about some of these numbers.
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It's called scope three for those of you listening knowing that.
00:19:09.010 --> 00:19:14.011
And of course, suddenly you know an S&P will ask for those numbers.
00:19:14.011 --> 00:19:15.925
So, again, you know what I'm trying to say.
00:19:15.925 --> 00:19:25.855
Here is also market trends, and this is just an example of how we have to, you know, stay ahead and not just look at what's going on in our space but what's going on outside.
00:19:27.079 --> 00:19:33.172
Then we have, over time, instrumented a lot of great tools for feedback.
00:19:33.172 --> 00:19:44.153
I mean, first of all, everybody listening should remember this short URL, and now I can't, I should have, like you know, right in there, aka MS slash.
00:19:44.153 --> 00:19:46.715
I mean BC Ideas.
00:19:46.715 --> 00:19:55.549
All our short links start with AKA dot MS and then a slash, and this one would then be BC Ideas.
00:19:55.549 --> 00:20:07.766
The BC Ideas place is basically where anybody partners, customers, even prospects, could, you know, register, you know an idea for something we should change in the product?
00:20:07.865 --> 00:20:13.384
And the cool thing is, this is a community driven, so people vote for each other's ideas.
00:20:13.384 --> 00:20:28.526
And again you could say, if that was just it and we didn't have the other components, that will be easy to be a PM, because then we just look at these, you know ideas, and say which one is on the top, and then, and then an look at these, you know ideas, and say which one is on the top, and then an easy job done.
00:20:28.526 --> 00:20:35.252
You know here it is, but then you would miss out on what's the market trend, what other things should we invest in?
00:20:35.252 --> 00:20:43.515
But we take it seriously and we have reviews, always of the ones that come in and also the ones on the top.
00:20:43.515 --> 00:20:52.512
We don't go through those with many votes and basically have, you know, discussions about when is the right time to you know implement it in the product.
00:20:54.040 --> 00:20:55.203
And as I said, this is a book.
00:20:55.203 --> 00:20:57.411
You asked me, so this is a long answer.
00:20:57.411 --> 00:21:02.351
Then, another thing that also drives you know, what are we investing in?
00:21:02.351 --> 00:21:12.271
One thing is something being a top idea, but it's also about what we decided to, you know, open the hood on, so to say.
00:21:12.271 --> 00:21:28.750
Because when you have a product like Business Central that takes care of so many business processes and so on, we've seen that efficiency from a development perspective sometimes comes from when we open and look at a certain area, it tries to focus.
00:21:28.990 --> 00:21:35.180
Let's say, over the last couple of releases in finance, we focused on multi-company investments.
00:21:35.180 --> 00:21:54.092
So that means the engineering team are thinking about that, looking at what can we do to run, you know, in several countries and so on, and therefore we of course review, you know, ideas related to that versus you know, checking, maybe something for service order management.
00:21:54.092 --> 00:21:59.189
In the middle of it have to close down what we're doing, go and change gear and then do that.
00:21:59.189 --> 00:22:06.508
So what we invest in also depends on what we've said, you know, over X number of years.
00:22:06.868 --> 00:22:22.027
When is it we open the hood on, let's say, manufacturing those of you listening out here and saying I'm in the manufacturing industry that's something we have on the roadmap, on a future roadmap, right now, making sure it's great what we have.
00:22:22.027 --> 00:22:29.209
You know, if there's any bugs, whatever, we fix all that but an investment in could we do something a little bit better there?
00:22:29.209 --> 00:22:45.448
That's down the road, because right now in the top supply chain a lot of the focus is in the service and sales area and, again, copilot, of course, driving a lot of these investments and now I can take a breath a lot of these investments and now I can take a breath.
00:22:45.448 --> 00:22:55.655
That was a high-level answer to how we do that and I probably forgot some that's in the back of the book which, by the way, we're not writing a book but I'm thinking we should.
00:22:56.297 --> 00:23:09.153
That's incredible I understand Well it is a big challenge and I appreciate you saying that it's not long-winded at all, because I'm here to listen and learn from you and what you have to say about the product.