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Welcome everyone to another episode of Dynamics Corner.
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What does it take to become, or what even is, an MVP?
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I'm your co-host, chris.
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And this is Brad.
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This episode is a quote on June 3rd 2025.
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Chris, Chris, Chris.
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What does it take to become a Business Central MVP and what does it mean to be a Business Central MVP?
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And also, what is the co-development program?
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Well, with us, today, we had the opportunity to talk about all that and more with Jesper Schultz-Witt.
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Hey, good afternoon Take two.
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How are you doing Good?
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afternoon.
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Yes, I always want to try my fancy new headset but for whatever reason, they decide to work every other time.
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I do not know what it is, but if the sound quality is all right, like this, then we're just going to use my setup here.
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You know sometimes you can't beat just the old school wired ones.
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Yeah, I'm tempted to buy one of those.
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I went to the wired ones a while ago because the batteries you know as much as they say.
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Oh, you have eight hour battery life, but you have this.
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It just becomes more of a problem and I found I was always charging them.
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Yeah, especially like sometimes they want to tell you like, hey, now you've got 50% left.
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It's right in the middle of a conversation, so you get completely like broke so odd, so wired it is next time when I talk to you, gentlemen, it'll be with a wired headset.
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That's great.
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I haven't spoken to you.
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It feels like I haven't spoken or seen you in 20 years 20 years.
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I actually checked.
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I think last time was.
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San Diego.
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On the show.
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Was it San Diego?
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No, it was Orlando.
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Yeah, orlando, yeah, I didn't join Direction Sene this time around because you know the travel and there are so many conferences.
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No, no, there's a lot of conferences and scheduling with work and everything.
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We understand.
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I understand it's just like with us.
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I can't make every conference or every event.
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It becomes a challenge, both physically aware and tear on your body, but then also work and life and everything.
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So there's a big balance in everything too.
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I just came back from Dynamics Minds actually, which was a refreshingly different kind of conference, because normally I tend to go to directions which, even though directions in media and directions in AI are slightly different, but it's still kind of built up in the same way, whereas Dynamics Minds was very, very, should we say, community focused.
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Wow.
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That's excellent wow, that's excellent.
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Like with a lot of social events in the evenings and also some like less technical sessions but more like sessions they call it the fifth track, but sessions that you know gets your mind going like philosophical.
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Yeah, like you know, I went to this one um panel discussion that was with with um, where they discussed, you know, what is ai going to do to our productivity and and is, will it finally be that we get some, you know, something out of it?
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I mean, normally when something boosts your productivity, well, that just means you know someone else pours more on your plate and you just have to do other things.
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Right, but you will get more productive, but you won't really gain anything from these productivity tools that should ideally help you in your life, right?
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And then it kind of took that discussion and they went on for an hour or something discussing back and forth with a very interesting panel and Don I'm sure Carl wasn't there you just tipped my mind because I'll unpack a lot Because one thing I realized and I didn't have time to speak with it, I know I'd spoken with Chris and a few others about it that this last Directions conference is those types of sessions.
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I think what we're missing in some of these types of sessions or, excuse me, some of these events and Dynamics, minds looked amazing from afar.
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I always say I have to get over there, but the scheduling in, like this time of year, is extremely difficult.
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This whole May June period is extremely difficult.
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So sometimes when you have these conferences and even more so with me this year, because I even had to withdraw from DynamicsCon for personal reasons, so I had to pull out of the conference, so I was out of the loop from a lot of things for about six weeks.
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But with these conferences and such I like to hear that's refreshing is a lot of these conferences.
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They're all wonderful, a lot of valuable information.
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We talk often about, okay, here's a new feature, or here's this or here's that, but what I realized the directions after going through a few sessions sometimes what we're missing is like the practical use of some of these, right, so what you're saying to get your mind going to get your mind thinking now we have this new feature, how can we apply it?
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Let's you know, instead of just saying, okay, here you click this, you do this, you do that, it's okay.
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Well, let's just say, we have this scenario and you have to go through this kind of walk through it, versus just defining it from a technical point of view.
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I mean, with AI, wouldn't it be great if like would give you some time back and you could actually spend that time with your family or maybe doing some more things that we human beings were designed to do?
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I just fear, you know, it's just going to enable us to do more again and we're going to be even more efficient, even more productive.
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But sometimes I feel like, hey, maybe I could get more productive if there would be more Jesper time, or Jesper and his family time.
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And sometimes you know every day where you get bored and you just, you know, let your thoughts simmer for a while and then you come back completely re-energized to work and you will have, you know, amazing ideas.
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rather, than you're always, you know, chasing, chasing, chasing.
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So anyway, these sessions do right, they kind of start some thoughts and you're just kind of like you hit it right there, because it's true, we are.
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It's I.
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When I used to do a lot of hiking, I used to come back and I used to do a lot of thinking, because I was clear and, as you said, it's the working eight hours a day?
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Oh, excuse me, not even eight hours.
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Working 20 hours a day, or working, or working, or working doesn't mean that you're more productive.
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See, you're hitting the key words and I think what we really need to change to your point where these AI tools will make us more efficient because we can do more.
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Right, or we can do more right, or you can do other complex things faster because you have.
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yeah, perhaps that matters right, like time that matters, but what we need to do is let the air take care of that, yeah we should yeah things that you know that we're passionate about and that excite us, and then maybe, you know, have some more time to do nothing and think big thoughts.
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I think it's we have to change.
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It's the time value, the time value of money, or the time value money, like we value things by time.
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And I think that for us to be able to truly adopt the AI efficiencies I think we and for people to be able to have, like everyone talks about, the you know-life balance or all those other things to your point, I think we need to change how we measure.
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Right, it's not measuring Jesper's working eight hours a day.
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It's Jesper's producing this in the time that he's working, which now, if you're using the tools and such to help you, there's still value in that, and then maybe you'll get a little more time for the creativity and the thought, which also will allow you to produce more.
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It's not to say that you go off on vacation and you don't think about anything, but, like you had mentioned, sometimes having that downtime is you could send me on a tangent, I'm sorry.
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You know, brad and I talked about this, so we're actually trying to figure out what we could do A separate segment on this podcast called dynamics corner, unplugged, where we talk about dynamics but we also look at the impact that can give you can provide you in your life where you do something outside, more, maybe more strategic conversations within your organization because something's you know ai is taking care of the boring stuff, like you said, where you then you can just focus on being creative, strategic and then kind of help picture that for all the audience to understand you can do more fun stuff while AI is doing all the boring stuff.
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Right, those conversations need to happen more often because then people get excited Like, well, now I want to do AI because I can get to do all this stuff fun stuff, spend more time with family, be more strategic.
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So we need more of those.
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Let's see what humanity makes of this AI.
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I think we have a chance here to do things differently from the other previous centuries, some millennials or whatever.
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We got some productivity tools we were pretty good at figuring out.
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Let's do something else.
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No, I hope so I think you're right.
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I think, with everything, we were pretty good at figuring out.
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Let's do something else.
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No, I hope so.
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I think you're right.
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I think, with everything, we're about to have a shift, but there's a lot of things I want to talk to you about.
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It's great to see you again and virtually great to talk with you again.
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I've always enjoyed the conversation.
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But before we jump into so many things I'd like to talk with, we spoke I think was in February- 2024, where we, you know, spoke a lot about co-development, our, shall we say, open source ambitions on the Business Central team, and back then I just stepped into my new role as an I'd call it an individual contributor, but that means that I no longer have a team to manage, but I've turned my focus completely over to the partner channel.
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And well, now I'm a year into that role, right.
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So one would think, you know, a lot has changed, but it's kind of looking back and the time just flies by so fast.
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So, um, when it comes to to the co-development, open source story in business central, it's pretty much status quo.
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Uh, I have dedicated a lot more of my time on that, because that is my love child, if you will.
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Um, I, I really I mean especially looking at how much is happening and how quick things are moving out there.
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I think it's more important than ever that that the product group and and the partner channel move closer together and and that we kind of help each other where we can, rather than reinventing the wheel and in all corners of the app.
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And I think if we just get should we call it the application platform right, then we can focus on.
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Maybe Microsoft looks at the agents part and, hey, how can we automate and infuse everything with AI?
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Of course, partners as well, but you know, if we take more like the platform approach and give you the tools that you need to build great AI and then we collaborate together on you know the features, because without the right features and the product, you know, ai will not be able to help us much either.
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Right, so, but I think that there's a huge opportunity there for us to really get ahead of the game and, quite frankly, outpace our competition, because the partner channel is vast.
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And I still think this is the right way.
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So that's why I spent a lot of my time trying to push the story forward.
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But I very quickly realized, uh, that that I'm me as a one-man army, trying to push that story is not going to work.
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I just hit my cap, like how many pull requests on github kind of process a day turns out the answer is one and a half, uh, in average.
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And then, you know, then we had, I think, in 2024, wave 2 release, we had 156 code contributions from a partner in the product and then, and the other one was two more, so still below the 160, but it seems like around 160.
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That's where the cap is.
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So then I thought, okay, fine, well, I also need to.
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I need to then think new thoughts.
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How can we, how can we, you know, get around the bottleneck?
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That is me, um, and that's what I've been spending a lot of my time on in the past year, trying to crack that knot.
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That that's it's tough.
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It's difficult to replicate yourself, but you can use maybe AI to help you.
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Yeah, but also I shouldn't replicate myself.
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Right, I should, because there's no need to have multiple yes-persons, it should more be.
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That lies in the name co-develop, and that's why we don't call it contribution model anymore.
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It's literally.
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We want the entire AL code base to be something that we jointly develop.
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It doesn't matter if you're a partner developer, it doesn't matter if you are a partner developer, it doesn't matter if you're a Microsoft engineer.
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We should all be able to jointly develop on this thing.
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And of course, you still need someone to judge.
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Hey, you know, is this feature for the greater good or is that maybe more for a vertical niche?
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And currently that's a little bit where the bottleneck is.
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So that's, you know, our, our program managers, product managers and and or, like the, the internal microsoft engineers I'm kind of looking into like, hey, you know, you guys are just as as well equipped to to make these calls right.
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If you, if you, I mean if you see a feature suggestion on bc ideas and let's just say you know 20 different partners from 20 different verticals say like hey, you know, that would be very cool to have in the, in the application platform, then who am I to say no, I mean, the people have spoken right.
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So I kind of I'm hoping that we can go in that direction and that it becomes more self-driven and and that you know some, some community member says like, hey, I'm gonna wear the product manager hat today and you know, I'm gonna read through the specs and then I'm gonna pass them to someone else to sanity check.
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And then someone else says, well, I'm gonna be a tester, well, I'm gonna be the developer, and then you kind of, you know, build this little virtual v team centered around github.
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You find the feature you want to develop, and when everyone is happy, of course, there's a check here at Microsoft.
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That, you know, is all the quality gates.
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You know, do we live up to these and so on, and does it really make sense?
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But in the end, you know, conceptually I don't think Microsoft needs to be involved in every smaller addition to the platform.
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No, I agree with you.
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I can see that work and I can think it's working.
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And again, the ability to have a different viewpoint and what features make it into the application, because I know a lot of features come from the development team there at Microsoft and also, as you mentioned, the co-development that was added to it.
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So there has to be a mix of what actually should make it into the application, and I always go back to as long as it doesn't get to the point where it becomes overly complex to use it.
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That's always been one of my fears with anything with an evolution.
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If you keep adding features and functionality, it gets to where it's difficult to keep up with it or maybe difficult to know exactly what's there.
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And at the rate of release versus the rate of adoption from the partner point of view, and then also the rate of adoption from the customer point of view, because, to go back to what we're saying earlier about being productive and be able to do more, it's all these new things are added.
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The partners need time to absorb it as well as the customers, right?
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So if you look at, even if you went with, the partners are primarily helping the customer.
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Some customers can be self-sufficient because they have a large enough team on their own.
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It's how long does it take for those features to flow down to where they actually get widespread use, to where you're not already piling on more features because now the next wave comes up?
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So it's, it's a challenge, I see.
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Yeah, the adoption, yeah, give them some time to adopt.
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Yeah, but ideally so.
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This is a completely different topic, but also something that the Business Central team is looking very much into right.
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It's like can we somehow maybe manage the rollout of features to a higher degree than we do now?
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Because right now, as you said, every half a year a release comes along and you get the features, whether you like it or not.
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Of course, some of them are hidden behind features switches, some of them are hidden, you know, behind some settings, but generally you will get the features right now.
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How about that?
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That you know we would release features and they just and you just give the partners, should we say, infinite time to ramp up, to build their verticalizations on that feature.
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And when they say they're ready and the customer is actually requiring this feature and say like, hey, we need it now, well then we roll it out.
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That is so much easier said than done, but that would be super cool because that would take away.
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You know, yes, a new wave would come, a new possibilities would come, but the customer wouldn't experience much change.
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I don't know if there is a right answer.
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I mean, I think anyone will take a different view, because a lot of the features and functionality are great, because you also have new implementations as well, so they could take advantage of it, and then you have the existing, so it's just something.
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Some of them were interested in rolling out, and then that was still.
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Listen, I have been passionate about the product my entire life.
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I still am passionate and I'm still excited about every release and feature, and I love the way things are going, even with the co-development.
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I mean, I think, everybody to have the opportunity to contribute, uh, to assist instead of uh like, I'm one of those instead of complaining, you can actually do something.
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Uh, so do something, and you know you have the opportunity.
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So if you're not doing, then don't complain, as I said.
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So enough of that.
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So I'm glad to see it's going well.
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So what have you been working on with the partner channel in this past year in your new role?
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Yeah.
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So I mean I try to how should I not put that?
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So I try to be a partner ambassador, if you will.
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Um, within the product group.
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Mostly you're just just being out there on either in-person conferences or, you know, on viva, engaged slash, yammer um or an ex, and just listening and kind of, when I see someone you know just maybe being upset about something and tries to take that back and say like okay, what actually happened here?
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And then does that person have a point?
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And if there is a point, then make sure that we a, you know, fix the issue and then be learned from it.
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Um, because very often, you know, we are so extremely busy and then, you know, we just sprint forward and kind of um, maybe forget to learn our mistakes, which is one of the most important things that we can do, right, because mistakes will be made, that is inevitable, but I think it's our, you know, as long as we learn from them, then I think we, I mean it's all worth it, right.
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So maybe sometimes to slow down and say like hey, you know, here's a partner and that partner has a point, what do you think?
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So that's one of the things that I've been trying to spend a little time on yeah.
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And then the other thing that you know the two of you are MVPs, so you probably know, but I am also trying to take our MVP program to new heights.
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Am also trying to take our MVP program to new heights.
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Now maybe I should.
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I don't know how much people know about the MVP program.
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That's what I wanted to get into is.
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I was just about to ask some questions about that because it's long before, even you know, I was became honored to become part of the group or to have that.
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I had some questions about it myself.
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So, with you being the one as sort of the program ambassador for Business Central, maybe you could tell us a little bit about the program.
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So the MVP acronym, you know.
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You see people say most valuable player.
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You know, most valuable person From the Microsoft point of view.
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What does the MVP mean?
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That's the most valuable professionals.
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So it's a, it's partners that um are, should we say, community leaders that have shown or have found a niche in the community where other community members will look towards them for guidance or to be inspired, or, you know yeah, know yeah as leaders of the broader community.
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And the community is large, as you know, right, I mean, it's multiple thousands of people, whereas the group of MVPs, even though it has grown in the past three years, from approximately 30 to now we're almost 70, but it's still just a very small subset of what is the Business Central community, right, it's still just a very small subset of what is the Business Central community right.
00:19:45.007 --> 00:19:52.055
So for the Business Central product, there are 70 Microsoft valuable professionals.
00:19:52.055 --> 00:19:54.981
What is it again Most valuable?
00:19:55.102 --> 00:19:55.805
professionals.
00:19:55.805 --> 00:19:59.804
Okay, they are kind of divided into two sections.
00:19:59.804 --> 00:20:15.240
We've got the functional consultants that know everything about how a business center is supposed to work, that know everything about how a business is supposed to work, and then we've got the technical specialists that maybe are a little bit more on the geeky side of things, you know, being more hardcore developers or knowing the technical in and out.
00:20:15.359 --> 00:20:16.203
That's the best side to be on.
00:20:16.243 --> 00:20:23.762
By the way, I mean, I love the functional stuff Even some that are in both camps, which is, you know, even more impressive when you've got both skills.
00:20:23.963 --> 00:20:30.875
Yes, yes, that's how we learn to survive is you can put your foot in both camps that way, when there's enough flow.
00:20:30.875 --> 00:20:48.269
So there are 70 professionals for Business Central in the MVP program and we see them out there, and you had mentioned that those are individuals that are inspiration to others, or people look to, for I don't want to say guidance, but they look up to for inspiration, as you say, which is good.
00:20:48.269 --> 00:20:51.188
What does it take to become an MVP?
00:20:53.676 --> 00:20:57.625
yeah, as I said before, like you should probably find your niche, um.
00:20:57.625 --> 00:21:05.326
So if you go just about 10 years back, there weren't all that many conferences and back then it was plenty.
00:21:05.326 --> 00:21:34.303
If you were one of you know the, the people who really had an area of expertise, and then you would then go on a tour to the conferences that were around the world and you would then be a speaker and, just, you know, share your knowledge, because that actually already makes you a specialist in that area, right, and people will come to you and say, oh well, you know everything there is about, you know item tracking, and then you would become that de facto mvp in that area.
00:21:34.303 --> 00:21:53.622
Now that is not not fully enough anymore, I would say, because with you know that many conferences being there and that many speakers and also the community as a whole growing, that would mean that by that definition we would have, I don't know, 500 mvps or something, um, and that's more than we can handle.
00:21:53.622 --> 00:22:00.396
So I would to two if you have aspirations of becoming an MVP first.
00:22:01.338 --> 00:22:03.463
So diversity is maybe a good word to use here.
00:22:03.463 --> 00:22:08.661
First you need to be, you need to find an area where that isn't already well covered.
00:22:08.661 --> 00:22:14.200
So being a speaker in the United States is not enough, because we have plenty that do that.
00:22:14.200 --> 00:22:17.826
So get a second leg to stand on, uh, even better.
00:22:17.826 --> 00:22:22.883
I mean, of course, you can't help in which region you're born into, so, um, but even better.
00:22:22.923 --> 00:22:27.180
There are regions in the world that have fewer mvps than others, right?
00:22:27.180 --> 00:22:31.656
So europe and the us or north america, I should say are pretty well equipped.
00:22:31.656 --> 00:22:37.423
If we go to africa, I think business central has one, and if you go to Africa, I think Business Central has one, and if you go to South America, there's zero.
00:22:37.423 --> 00:23:00.115
So, out there, if you happen to be a community leader organizing user groups in Brazil, argentina, whatever, or maybe the entire South America, and you actually manage to pull that off, right, you stand a pretty good chance of becoming an mvp in the business central team.
00:23:00.115 --> 00:23:02.842
Of course, you can also still live in the us.
00:23:02.883 --> 00:23:05.135
It doesn't matter where you're born or where you live.
00:23:05.135 --> 00:23:11.055
It's where you do your things, right, I mean, it's, it's where you, where you help the community.
00:23:11.055 --> 00:23:12.598
So that's one you know, um, we want to cover the entire globe and what.
00:23:12.598 --> 00:23:18.657
Wherever in the whenever part in the world you are, if you're looking for a community leader, if you know, um, we want to cover the entire globe and what, wherever in the, whatever part in the world you are.
00:23:18.657 --> 00:23:28.266
If you're looking for a community leader, if you're looking for someone to orchestrate, you know so we say user groups and whatnot you know another good one.
00:23:28.286 --> 00:23:31.557
Um, I know last year, you know, ben and I were talking about this.
00:23:31.557 --> 00:23:35.298
You know, one of the things that my goal was is to work with other mvps.
00:23:35.298 --> 00:23:47.405
I had an opportunity to work with other MVPs from all the other different categories you know my power platform and CE and uh, so we put a in and I think Cecile and I as well.
00:23:47.405 --> 00:23:54.734
She's a BC MVP and we created a community in the Philippines and it's like, well, there's never done one before.
00:23:54.734 --> 00:24:01.568
So we did one together and it was fascinating because they didn't quite understand or know about Business Central.
00:24:01.568 --> 00:24:03.855
So you know what I mean.
00:24:05.357 --> 00:24:14.464
Like it was so cool to see that there's other young professionals that want to do ERP and Business Central is one of the things that was presented.
00:24:14.464 --> 00:24:19.520
So it's pretty cool to you know, that's an opportunity for us.
00:24:19.520 --> 00:24:37.646
With all the technologies available, you could do all of this remotely because we all live in different parts of the world and we just met every Saturday morning at six in the morning my time every Saturday put a community together and then seeing it all you know come into fruition, it's fascinating.
00:24:37.646 --> 00:24:40.984
It gives a lot of giving back to the community, right?
00:24:40.984 --> 00:24:52.631
I think that's one of the big components about becoming or being an MVP is that you want to give back that knowledge, that you also got an opportunity because I, you know I learned from other MVPs as well.
00:24:52.631 --> 00:24:56.986
Right, so it's inspiring to you know, work towards that.
00:25:00.194 --> 00:25:07.800
Yeah, and it's a great example that you bring there right with the philippines I mean emerging markets, and you may be leading the way for for another, for for young talent there.
00:25:07.800 --> 00:25:10.875
I mean that that is exactly what it means to be an mvp.
00:25:10.875 --> 00:25:18.795
Yeah, and of course, you know, you don't necessarily I mean that there are now we're just touching upon these, uh, user groups and being a community role model.
00:25:18.795 --> 00:25:36.079
But of course, you know, if you're just excelling and creating great videos, you know, maybe taking away the complexity of things and explaining them in a way that other people understand them, that is also a great way to help the community Writing blogs, even books.
00:25:36.079 --> 00:25:49.196
If you have that kind of gift that you can put together one of these, um, so so, yeah, I mean there are many ways, uh, to be a community leader, um, but but find, yeah, find your niche.
00:25:49.257 --> 00:26:06.560
Find something that is not already done by by, by others so, to pull it back, an mvp, as you had mentioned, is someone who's an inspiration as a community leader, who helps drive business central forward in areas and continue to be in areas that may not be covered, as you had mentioned.
00:26:06.560 --> 00:26:33.854
So I mean there may be many speakers not to say that being a speaker doesn't make you influential in a sense, or to show that you demonstrate your passion, but it's a little bit more sometimes to go beyond and, as you had mentioned, the underserved markets that may not have the visibility of Business Central, to get involved there, to bring education, knowledge to users in a way that I don't want to say glorifies, but makes and helps with the adoption of the use of the product.
00:26:33.994 --> 00:26:39.026
If you want to stay in the US and you want to become an MVP there, that's also of course you can also do that.