In this episode of Dynamics Corner, Kris and Brad sit down with Lisa Cole, Chief Marketing and AI Officer at 2X and author of Brain Gravity and The Limitless CMO, for a conversation that every business leader, marketer, and partner needs to hear. Lisa drops a stat that reframes everything: 85% of the time, buyers have already formed their finalist list before they ever talk to a human, and over 90% of the time, they pick the company that was already in the top spot. So how do you get on that list? Lisa's answer is digital mass — building enough valuable, findable, human-driven content online that your brand creates its own gravitational pull. But there's a catch nobody saw coming it's no longer just humans doing the searching. AI agents are now consuming your website, evaluating your content, and making recommendations, and if your site isn't built for both audiences, you're invisible. The conversation takes a sharp turn when Lisa gives marketing leaders a window that makes some uncomfortable: you have 9 to 18 months to figure out how AI fits into your go-to-market strategy before the decision is made for you. What does "random acts of AI" look like inside an organization, and why does it lead to skyrocketing costs with zero impact? Why are AI-native startups stealing market share from established brands, and what's the one thing they all have in common? And why are corporate brand pages officially dead while personal brands are thriving? Lisa lays out the frameworks, including one you can start using today, and doesn't hold back on what's coming next. If you think your website, your content strategy, or your team structure will look the same a year from now, this episode might change your mind.


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